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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Stroller Chimes Giraffe
A soft, playful giraffe is ready to go along for a ride—linked to baby’s stroller. It’s full of fun activities with a jingle, chime, beads and teether. Learn More$8.00Not Available
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Fisher Price Growing Baby Birdie Tweeter
The birdie sings, dances, and bounces in response to baby’s actions, encouraging understanding of cause and effect. Sounds and textures stimulate auditory and tactile senses. And it’s easy for baby to grasp and shake, enhancing gross motor development. Learn More$5.00Not Available
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Fisher Price Growing Baby Clutch Ball
Have a ball with a silly monkey friend! The cute peek-a-boo monkey stimulates baby’s visual sense as it moves around inside the rolling ball. The big ball is easy to clutch, enhancing eye-hand coordination as baby grasps, shakes and rolls it. Baby learns about cause and effect when rewarded with fun jingling sounds and movement. Learn More$7.00Not Available
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Fisher Price Growing Baby Clack & Play Crab
It’s tummy-time! The smiling crab encourages baby with a mirror for self- discovery and other busy activities. Gross motor skills develop as the fun character mirror encourages tummy-time play to strengthen baby’s neck and torso. Visual skills and eye tracking ability are enhanced by the rocking action and colorful beads. And they’re easy to reach and grasp, helping baby’s eye-hand coordination. Learn More$13.00Not Available
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Fisher Price Giggle ’n Games Gorilla
Fun games to play, music to hear, textures to touch, a teether to explore, and a sweet face to see in the mirror! (Baby’s!) Press the light-up music note and get ready for giggles with this friendly gorilla, playing Pat-a-Cake, Peek-a-Boo, Itsy Bitsy Spider, and more. Learn More$20.00Not Available
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Fisher Price Princess Mommy Care & Carry Tote
With this adorable pink tote and 3 sweet play pieces, your little princess can really get carried away with early role play fun! There’s a heart mirror, baby powder shaker with rattle and baby bottle with music and sound effects to help nurture toddler girls’ fine motor skills. Learn More$15.00Not Available
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Fisher Price Rainforest Waterfall Peek-a-Boo Soother
This soother lets you bring the peaceful serenity of a rainforest right to baby’s crib! A glowing waterfall has mesmerizing motion to help lull baby to sleep. The waterfall cascades gently into a pool where there’s a playful, bobbling fish—and plenty of bubbles for baby to enjoy! Learn More$48.00Not Available
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Fisher Price My Little Snugabunny Ultra Comfort Musical Gym
It’s ultra-comfy, with an extra-large mat of soft, luxurious fabrics. And it’s ultra-entertaining, with a motorized mobile, music, lights, toys and more! The detachable activity toys make for easy transportation so your child can play at home or on the go! Requires 4 AA batteries. Learn More$80.00Not Available
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