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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Deluxe Sit-Me-Up Floor Seat - Monkey
Comfort and fun all in one, with this fun monkey seat! The supportive, upright seat with soft fabric and a wide, sturdy base lets baby see and interact with the world around them. Two linkable toys invite baby to play. Squeaker sounds reward baby for kicking the foot pads. Seat pad is removable and machine washable. Folds for compact storage and use on-the-go. Learn More$48.00Not Available
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Fisher Price Go Wild™ Jumperoo™
Baby will have a wild time laughing and jumping, with two ways to play! In Musical mode, a variety of toy stations and overhead toys let baby activate lights and music. A bat-at monkey, flip book, fruit shape sorters, butterfly roller ball, lion clicker and more keep baby busy and entertained. In Early Learning mode, sing-along songs and spoken words introduce baby to animal sounds, colors, first words and more. Learn More$130.00Not Available
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Fisher Price Discover ’n Grow™ Jumperoo™
There’s so much for baby to discover on this jumperoo: a monkey to bat at, a roller ball, teether, a piano to play. And of course, music, sounds & lights every time baby jumps! Sturdy, free-standing steel frame lets baby jump safely—no doorways required and soft spring covers keep little fingers safe. It adjusts to 3 different heights as baby grows. The seat pad is machine washable and can go right in the dryer (yay!) . Legs fold for storage. Requires 3 AA batteries (not included). Learn More$100.00Not Available
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Fisher Price Little Superstar™ Step ’n Play Piano
Not only does the Little Superstar™ Step ’n Play Piano have toys to keep baby’s hands busy—it also rewards baby’s feet! With every step on the keys, there’ll be fun music and dancing lights to encourage baby’s natural stepping motion. It starts out as a musical activity station for baby with plenty of toys to help entertain and develop skills. It’s also a self-contained walker with a seat that lets baby walk back & forth and spin all around in one safe area. As baby grows into a toddler, you can remove the seat to create a fun musical play space for your little superstar to perform! Requires 3 C batteries (not included). Learn More$110.00Not Available
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Fisher Price Luv U Zoo™ Jumperoo™
Welcome to the Luv U Zoo! Everywhere baby looks (in the spinning seat, he can look all around!) , there’s something fun to do with an animal friend—spinning, jumping, rattling and more! It’s safe jumping fun rewarded with lights, sounds and music! Requires 3 AA (not included). Learn More$100.00Not Available
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Fisher Price Rainforest™ Jumperoo™
There are so many sights and activities to discover on this brightly colored jumperoo™—music, lights and exciting sounds reward baby with every jump! Everywhere baby looks, (in the spinning seat, baby can see all around), there’s something fun to do. Busy toys, including a bobble elephant and swinging monkey, captivate baby’s attention and keep him entertained. Folds for easy storage and portability. Learn More$105.00Not Available
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Fisher Price Sit-Me-Up Floor Seat with Tray
Fisher-Price® Sit-Me-Up Floor Seat with Tray is the perfect sit-me-up solution for younger babies who want to sit up, but who still need added support. The wide, stable base and soft lion seat let baby sit up, see, and interact with the world around…plus it has a removable tray to hold snacks and toys! Fun squeaker sounds from the lion foot pads reward kicky little feet, and two linkable toys within baby’s reach offer even more sensory-stimulating, motor-skill-building fun. Sit-Me-Up Floor Seat is easy to assemble, and easy to fold flat for take-along or spacesaver storage. The tray stores flat underneath, too! Learn More$50.00Not Available
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Fisher Price Perfect Position 4-in-1 Nursing Pillow
With its unique design and grow-with-baby positions, the Fisher-Price® Perfect Position 4-in-1 Nursing Pillow is the “breast” solution for new moms! This soft, U-shaped “high/low” pillow helps make breastfeeding or bottle feeding convenient and comfortable for moms and babies of all shapes and sizes. Learn More$40.00Not Available
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