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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Rainforest™ Jumperoo™
There are so many sights and activities to discover on this brightly colored jumperoo™—music, lights and exciting sounds reward baby with every jump! Everywhere baby looks, (in the spinning seat, baby can see all around), there’s something fun to do. Busy toys, including a bobble elephant and swinging monkey, captivate baby’s attention and keep him entertained. Folds for easy storage and portability. Learn More$105.00Not Available
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Fisher Price Luv U Zoo™ Jumperoo™
Welcome to the Luv U Zoo! Everywhere baby looks (in the spinning seat, he can look all around!) , there’s something fun to do with an animal friend—spinning, jumping, rattling and more! It’s safe jumping fun rewarded with lights, sounds and music! Requires 3 AA (not included). Learn More$100.00Not Available
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Fisher Price Little Superstar™ Step ’n Play Piano
Not only does the Little Superstar™ Step ’n Play Piano have toys to keep baby’s hands busy—it also rewards baby’s feet! With every step on the keys, there’ll be fun music and dancing lights to encourage baby’s natural stepping motion. It starts out as a musical activity station for baby with plenty of toys to help entertain and develop skills. It’s also a self-contained walker with a seat that lets baby walk back & forth and spin all around in one safe area. As baby grows into a toddler, you can remove the seat to create a fun musical play space for your little superstar to perform! Requires 3 C batteries (not included). Learn More$110.00Not Available
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Fisher Price Discover ’n Grow™ Jumperoo™
There’s so much for baby to discover on this jumperoo: a monkey to bat at, a roller ball, teether, a piano to play. And of course, music, sounds & lights every time baby jumps! Sturdy, free-standing steel frame lets baby jump safely—no doorways required and soft spring covers keep little fingers safe. It adjusts to 3 different heights as baby grows. The seat pad is machine washable and can go right in the dryer (yay!) . Legs fold for storage. Requires 3 AA batteries (not included). Learn More$100.00Not Available
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Fisher Price Go Wild™ Jumperoo™
Baby will have a wild time laughing and jumping, with two ways to play! In Musical mode, a variety of toy stations and overhead toys let baby activate lights and music. A bat-at monkey, flip book, fruit shape sorters, butterfly roller ball, lion clicker and more keep baby busy and entertained. In Early Learning mode, sing-along songs and spoken words introduce baby to animal sounds, colors, first words and more. Learn More$130.00Not Available
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Fisher Price Adorable Animals™ Baby's Bouncer - Adorable Animals
Cheerful animal friends invite baby to play in a large comfortable seat with soft fabric. Elephant and lion paddles encourage baby to bat and reach for colorful spinning action, and a smiling zebra keeps baby entertained! When it’s time for soothing relaxation, you can easily remove the toy bar and switch on calming vibrations. All of the play, comfort and convenience features you’d expect from a Fisher-Price® bouncer! Requires 1 D battery (not included). Learn More$31.00Not Available
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Fisher Price Deluxe Monkey Bouncer
You’ll go bananas for this cute monkey bouncer – it’s the ultimate bouncer for playtime or naptime in one! When baby kicks the monkey feet, his little kicks are rewarded with entertaining jingling and rattling sounds. A musical activity toy bar with eye-tracking lights helps to stimulate and engage baby’s senses. Bat-at toys and up to 20 minutes of music make playtime interactive and fun. When the fun is done, turn on calming vibrations to soothe baby as he rests on the extra plush, snuggly seat pad. Requires 1 D and 2 AA batteries. Learn More$50.00Not Available
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Fisher Price My Little Sweetie™ Deluxe Bouncer
Snuggly, soft, and comfy for your little sweetie! Super luxurious fabrics contour to baby for cuddly support of the head, neck and sides. Up to 20 minutes of music (with volume control) and calming vibrations soothe baby while sweet, soft hearts overhead entertain and delight! The pink tones, flower embroidery, and soft canopy are perfect for baby girls. Seat pad is machine washable and dryer safe. Requires 3 C batteries. Learn More$65.00Not Available
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