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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Smart Phone Gold
A fresh, sleek phone, just for baby! Press any of the “app” tile buttons to hear more than 20 songs and phrases about numbers, counting, greetings and more. Light dances along to the music. Baby can also move the slider back and forth to activate additional songs and sounds. Learn More$10.00Not Available
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Fisher Price Roller Blocks
Four themed blocks for baby with an extra fun surprise—rollerballs with pictures that spin around inside! Each square Roller Block has a round rollerball inside that adds a fun new “spin” to traditional block play. Roller Blocks are super easy for baby to stack since they fit one atop another, and they roll, too! As baby rolls them along, the pictures spin inside! Great for play as a set—and even more fun when you bring them to your Fisher-Price® Roller Blocks Play Wall! (Roller Blocks Play Wall sold separately and subject to availability.) Learn More$8.00Not Available
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Fisher Price Roller Blocks
Four themed blocks for baby with an extra fun surprise—rollerballs with pictures that spin around inside! Each square Roller Block has a round rollerball inside that adds a fun new “spin” to traditional block play. Roller Blocks are super easy for baby to stack since they fit one atop another, and they roll, too! As baby rolls them along, the pictures spin inside! Great for play as a set—and even more fun when you bring them to your Fisher-Price® Roller Blocks Play Wall. (Roller Blocks Play Wall sold separately and subject to availability.) Learn More$8.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Laptop Blue
Learning comes to life with this interactive laptop! Baby can press nine keys or the toggle space bar to hear songs and phrases about letters, numbers, colors and more. Open and close the lid to hear opposites, too! An LED screen displays exciting images and patterns. Slim handle and sleek design make it great for playtime on-the-go. Learn More$20.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Laptop Pink
Learning comes to life with this interactive laptop! Baby can press nine keys or the toggle space bar to hear songs and phrases about letters, numbers, colors and more. Open and close the lid to hear opposites, too! An LED screen displays exciting images and patterns. Slim handle and sleek design make it great for playtime on-the-go. Learn More$20.00Not Available
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Fisher Price Laugh & Learn® Smart Stages Laptop White
Learning comes to life with this interactive laptop! Baby can press nine keys or the toggle space bar to hear songs and phrases about letters, numbers, colors and more. Open and close the lid to hear opposites, too! An LED screen displays exciting images and patterns. Slim handle and sleek design make it great for playtime on-the-go. Learn More$23.00Not Available
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Fisher Price DISNEY PRINCESS Magical Music Maker
Your little princess can wave this music maker to have Ariel “magically” light up on the lens, and to activate lights and lively under-the-sea music, too! A press of the starfish triggers even more music, sound effects and dancing lights—with colorful beads in the base that add royal rattling sounds. Learn More$10.00Not Available
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Fisher Price Jammin’ Beats Drum Set
Younger babies can bat at the roly-poly base to activate music and lights through motion. Older babies can create their own music by pressing or tapping the drum face with the rattle striker. Lights on the drum face dance along to the music, encouraging baby to jam out again and again! Learn More$15.00Not Available
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