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Fisher Price
Once upon a time (back in 1930), Herm Fisher thought the world needed better toys. Toys that “appeal to the imagination, that do something new and surprising and funny.”
So he joined forces with Irving Price and Helen Schelle (who didn’t get her name in the logo. Sorry, Helen). Their first line of toys was called “16 hopefuls,” and included a couple of darling ducks.
Since then, Fisher-Price has kept the original vision of those founders in mind. Along the way, we introduced what’s now known as baby gear – all the stuff that makes baby showers worth having, and adds comfort, security, and convenience to the lives of new parents and babies.
We also remember what started it all—what would make Fisher, Price, and Schelle smile. So our goal is to keep enriching the lives of families with young children. To help parents soothe newborns to sleep. To encourage babies to make that next “I did it!” move. To see the wonder as toddlers discover the magic of play. To hear a preschooler imagine new worlds and explore everyday ones.
To keep bringing joy to generations.
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Brand categories
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Fisher Price Peek ’n Squeak Bunny
Black-and-white patterns, bright colors, a squeaker sound, and a friendly pop-up pal make this toy just right for a newborn. Baby can grasp the soft handles and clackers, explore textures, and pull the carrot for a peek-a-boo surprise. The bunny pops up with a squeak—and comes right out of the colorful fabric box for one-on-one play. Learn More$13.00Not Available
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Fisher Price Mix & Match Blocks
Three soft blocks in a fabric case…with four sides of fun for baby to discover on each one! High-contrast patterns in black and white help younger babies develop visual skills. As baby grows, bright colors, interesting textures, fun rattle and jingle sounds, and exciting bumbling action help stimulate baby’s senses. Numbers introduce baby to 1,2,3s, pictures introduce baby to first objects, and a shiny mirror invites self-discovery! Learn More$15.00Not Available
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Fisher Price My Pretty Learning Compact
This adorably pink compact is the perfect learning friend for baby! Open and close or press any of the four buttons to activate pretty songs and phrases about opposites, colors and counting. There’s even a shiny mirror so baby can check out her sweet smile. Includes compact with soft puff and rattle lipstick for early role play. Learn More$10.00Not Available
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Fisher Price Growing Baby Stacking Activity Home
Three stacking activity blocks with peek-a-boo windows and doors to open and close, rollers to spin, textures to touch, and animal friends to discover make it easy for baby to build a “house-full” of hands-on fun from bottom to top! Each block is easy for baby to grasp, stack and shake for fun rattle-bead sounds! Learn More$10.00Not Available
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Fisher Price My Little SnugaMonkey Activity Friend
This soft, cuddly monkey is the perfect pal for entertaining baby wherever you go. Five activities encourage play, including a mirror, clackers, rattle beads, and two teethers. Learn More$15.00Not Available
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Fisher Price Learn with Lights Piano
Colorful light-up keys, fun instrument sounds and 3 distinct grow-with-me levels of play encourage “all-around” music-making fun…with motion-activated lights & sounds rewards for a “rocking” good time! Learn More$16.00Not Available
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Fisher Price DISNEY PRINCESS Musical Princess Mirror
Mirror, mirror on the floor – here’s an activity toy Baby will adore! When Baby shakes the “magic“ wand, bats at Cinderella figure, spins the rollerball, or sounds the clacker beads, this sounds-and-motion activated mirror responds with dancing lights, sweet songs, fun sounds and princess phrases! Learn More$40.00Not Available
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Fisher Price Smart Phone Blue
A fresh, sleek phone, just for baby! Press any of the “app” tile buttons to hear more than 20 songs and phrases about numbers, counting, greetings and more. Light dances along to the music. Baby can also move the slider back and forth to activate additional songs and sounds. Learn More$10.00Not Available
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