OiOi Sophisticated Baby bags are the brainchild of Lisa Bennetts. More than 10 years ago, she gave birth to a beautiful baby girl, Isabella, who gave her the inspiration to create a label that empowered mothers to have the confidence to look amazing and feel equally as good! OiOi Baby Bags are fashionable, innovative and practical bags known for their superb quality, spectacular designs, vibrant fabrics, and functional design. Sprouting from a single bag in 1997, the collection now resembles a lively, bustling family including many styles. Learn More